About
James Salerno

About James Salerno

Aka 'Hawkeye Salerno'​

Born and raised in the rugged Kimberley region of Western Australia, James Salerno’s journey is one of perseverance, innovation, and leadership. His early years, surrounded by the vast landscapes and the iconic Brahman cattle, instilled in him a deep respect for the land, a strong work ethic, and a commitment to excellence. These foundational values continue to shape his ventures today—spanning agriculture, fashion, and business strategy.

As both an entrepreneur and expert under the Hawkeye Salerno brand, James Salerno is a visionary leader who bridges tradition with modern innovation. From building sustainable cattle operations to revolutionizing Australian workwear, his impact is far-reaching.

A Multifaceted Career: Business & Innovation

Rosegum Salerno Pastoral: A Commitment to Agriculture

 

With a deep-rooted passion for the livestock industry, James Salerno co-founded Rosegum Salerno Pastoral, a commercial and stud Brahman enterprise in Beaudesert, Queensland, alongside Professor Richard Drew. More than just a cattle operation, this business represents James’s dedication to sustainable agriculture and genetic excellence.

  • Innovations in Cattle Breeding: Rosegum Salerno Pastoral focuses on producing resilient and high-quality Brahman cattle that thrive in the Australian climate.
  • Sustainability at the Core: The enterprise prioritizes environmentally responsible farming to ensure long-term land stewardship and productivity.

Ringers Western: An Iconic Australian Brand

What began as a simple campfire dream among mates has transformed into Ringers Western, a globally recognized fashion brand.

  • Authenticity & Durability: James Salerno founded Ringers Western with the goal of creating high-quality, rugged clothing that reflects Australia’s outback heritage. Today, the brand’s collections span workwear, casual wear, and accessories designed for durability and timeless style.
  • Global Appeal with Local Roots: Ringers Western remains deeply connected to its rural Australian origins, supporting local communities and charities through various initiatives.
  • Built for the Bush, Worn Everywhere: Whether it’s on the station, in the city, or across the globe, Ringers Western embodies the spirit of the Australian outback.

Hawkeye Salerno: Strategy, Business & Beyond

Beyond his ventures in agriculture and fashion, James Salerno is also a strategic thinker and expert under the Hawkeye Salerno brand. His work spans business advisory, commercial law, and crypto regulations, making him a key figure in Australia’s evolving entrepreneurial landscape.

From leading sustainable business projects to navigating complex corporate structures, James applies the same resilience, authenticity, and commitment to excellence across all his ventures.

Discover More About James Salerno

Ringers Western – Explore Australia’s leading country apparel brand.

Hawkeye Salerno – Learn more about James’s business expertise.

Rosegum Salerno Pastoral – Dive into the world of premium cattle breeding.

Gallery – See James Salerno in action across his ventures.

James Salerno continues to lead with vision, integrity, and innovation—whether through Hawkeye Salerno, Ringers Western, or his agricultural enterprises.

Causes that James Supports

James Salerno has always believed that success is most meaningful when it contributes to the greater good, a philosophy that drives his commitment to local causes and social impact initiatives. As a passionate advocate for giving back, James has partnered with organizations like Ronald McDonald House Charities, supporting families in need by funding programs that provide essential resources and comfort during challenging times. Through initiatives like Farm Angels, he helps rural families and farming communities overcome adversity, offering assistance and fostering resilience in Australia’s heartland. These efforts, along with his ongoing work with grassroots organizations, reflect James’s unwavering dedication to strengthening communities and uplifting those in need. His belief in the power of collective action ensures that his ventures extend beyond profit, creating lasting, positive impacts where they’re needed most.

Ronald McDonald House

As part of Ringers Western’s commitment to giving back, James Salerno actively supports Ronald McDonald House Charities (RMHC)—a vital organization that provides accommodation and essential resources to families with seriously ill or injured children.

Through limited-edition work shirts and trucker caps, Ringers Western donates 100% of proceeds to RMHC Australia, ensuring families have a home away from home while their children receive critical medical care. This partnership reflects James Salerno’s deep commitment to helping families stay together during the most challenging times.

Learn more about Ronald McDonald House Charities and how you can support their mission.

Farm Angels

Australia’s farmers are the backbone of the nation, yet many face extreme hardships due to droughts, floods, and bushfires. To support rural families in crisis, James Salerno and Ringers Western have partnered with Farm Angels, an organization dedicated to providing financial aid, food, care packages, and emotional support to farmers across 1,300 communities in Australia.

Through initiatives like Flanno for a Farmer, Ringers Western raises funds and awareness, encouraging Australians to support the people who keep our country running. With a goal to raise $500,000, this campaign highlights James Salerno’s ongoing commitment to giving back to the rural communities that shaped him.

Discover how you can support Farm Angels and stand with Australian farmers.

Gallery