Born and raised in the rugged Kimberley region of Western Australia, James Salerno’s journey is one of perseverance, innovation, and leadership. His early years, surrounded by the vast landscapes and the iconic Brahman cattle, instilled in him a deep respect for the land, a strong work ethic, and a commitment to excellence. These foundational values continue to shape his ventures today—spanning agriculture, fashion, and business strategy.
As both an entrepreneur and legal expert under the Hawkeye Salerno brand, James Salerno is a visionary leader who bridges tradition with modern innovation. From building sustainable cattle operations to revolutionizing Australian workwear, his impact is far-reaching.