James Salerno

Who is James Hawkeye Salerno?

About James Salerno

Aka 'Hawkeye Salerno'

Born and raised in the rugged Kimberley region of Western Australia, James Salerno’s journey is one of perseverance, innovation, and leadership. His early years, surrounded by the vast landscapes and the iconic Brahman cattle, instilled in him a deep respect for the land, a strong work ethic, and a commitment to excellence. These foundational values continue to shape his ventures today—spanning agriculture, fashion, and business strategy.

As both an entrepreneur and expert under the Hawkeye Salerno brand, James Salerno is a visionary leader who bridges tradition with modern innovation. From building sustainable cattle operations to revolutionizing Australian workwear, his impact is far-reaching.

A Multifaceted Career: Business & Innovation

Rosegum Salerno Pastoral: A Commitment to Agriculture

With a deep-rooted passion for the livestock industry, James Salerno co-founded Rosegum Salerno Pastoral, a commercial and stud Brahman enterprise in Beaudesert, Queensland, alongside Professor Richard Drew. More than just a cattle operation, this business represents James’s dedication to sustainable agriculture and genetic excellence.

Innovations in Cattle Breeding: Rosegum Salerno Pastoral focuses on producing resilient and high-quality Brahman cattle that thrive in the Australian climate.
Sustainability at the Core: The enterprise prioritizes environmentally responsible farming to ensure long-term land stewardship and productivity.

Ringers Western: An Iconic Australian Brand

What began as a simple campfire dream among mates has transformed into Ringers Western, a globally recognized fashion brand.

Authenticity & Durability: James Salerno founded Ringers Western with the goal of creating high-quality, rugged clothing that reflects Australia’s outback heritage. Today, the brand’s collections span workwear, casual wear, and accessories designed for durability and timeless style.
Global Appeal with Local Roots: Ringers Western remains deeply connected to its rural Australian origins, supporting local communities and charities through various initiatives.
Built for the Bush, Worn Everywhere: Whether it’s on the station, in the city, or across the globe, Ringers Western embodies the spirit of the Australian outback.

Hawkeye Salerno: Strategy, Business & Beyond

Beyond his ventures in agriculture and fashion, James Salerno is also a strategic thinker and expert under the Hawkeye Salerno brand. His work spans business advisory, commercial law, and crypto regulations, making him a key figure in Australia’s evolving entrepreneurial landscape.

From leading sustainable business projects to navigating complex corporate structures, James applies the same resilience, authenticity, and commitment to excellence across all his ventures.

Discover More About James Salerno

Ringers Western – Explore Australia’s leading country apparel brand. Hawkeye Salerno – Learn more about James’s business expertise. Rosegum Salerno Pastoral – Dive into the world of premium cattle breeding. Gallery – See James Salerno in action across his ventures.

James Salerno continues to lead with vision, integrity, and innovation—whether through Hawkeye Salerno, Ringers Western, or his agricultural enterprises.